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Search Engine optimization

What Google does want is to reward website owners who offer lots of valuable content to their visitors -- and the tech wizards at the world's most powerful search engine are constantly fine-tuning the algorithms to focus more on the depth and quality of a site's content.

So the way to make sure you give the search engines -- and your visitors! -- what they're looking for is to offers lots of free valuable information.

... And the easiest way to do this is to add a blog to your site and update it at least three times a week with information that will benefit your visitors. (And if you can include your top keywords in your blog content, even better!)

If you're new to the world of online cash, all this talk about search engines and keywords might have you feeling overwhelmed.

But just because search engine marketing is a huge and sometimes confusing topic, that doesn't mean you should ignore it! If you don't know how to get a good ranking with Google and the other search engines, no one will be able to find your business.

And no visitors = no sales.